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Despite Large Audience Expectations, UFC on FOX Debut Will Be Money Loser for UFC

Filed under: UFC, News, UFC on FOXFor months, UFC president Dana White has said that it is the only thing he cares about. His concentration on the UFC on FOX debut has bordered on obsession. You can understand his focus, as the event will potentially put his product before the eyes of millions who have never seen it before. The Cain Velasquez vs. Junior dos Santos matchup might draw the largest television audience in UFC history, but that is simply a guess. One thing we know for sure is that it…

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