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The Blueprint – Penn vs. Diaz

UFC President Dana White doesn‘t play. Not when it comes to promoting UFC events. Certainly not when it comes to making sure fans receive tremendous value for their pay-per-view dollar.Nick Diaz failed to show up to back-to-back press conferences to hype up his then-scheduled title challenge against welterweight kingpin Georges St-Pierre. Not sure whether the enigmatic fighter would actually show up for the bout, the boss pulled Diaz from the main event. Believe me. White could have done worse…

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