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Viacom Buys Bellator, Giving an Upstart Promotion a Long-Term Shot

Filed under: Bellator, NewsIn recent years in mixed martial arts, promotions that have tried to position themselves as the UFC’s primary competitor have always fallen by the wayside. But the news that Viacom has purchased Bellator Fighting Championships makes this No. 2 promotion different: Bellator may never be on the same level as the UFC, but it now has a solid foundation on which to establish itself as an MMA promotion that’s here to stay. Viacom owns both MTV2, which currently airs Bellator…

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